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سنجش رابطه میان سرمایه مشتری و نوآوری سازمانی | ||
| فصلنامه مطالعات زیست بوم اقتصاد نوآوری | ||
| مقاله 1، دوره 4، شماره 4، دی 1403، صفحه 1-18 اصل مقاله (1013.79 K) | ||
| نوع مقاله: پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22111/innoeco.2025.50201.1129 | ||
| نویسندگان | ||
| فریبرز درودی* 1؛ عادل سلیمانینژاد2؛ زهره گرگانینژاد3 | ||
| 1پژوهشگاه علوم و فناوری اطلاعات ایران(ایرانداک) | ||
| 2دانشیار، گروه علم اطلاعات و دانششناسی؛ دانشگاه شهید باهنر کرمان، کرمان؛ ایران | ||
| 3کارشناسارشد مدیریت اجرایی، دانشگاه آزاد اسلامی واحد کرمان؛ کرمان؛ ایران | ||
| چکیده | ||
| سازمانها برای استمرار و استقرار خود با چالشهای نوینی مواجه هستند که برون رفت از این چالشها مستلزم، به کارگیری خلاقیت و نوآوری های منطبق بر نیاز مشتریان و بازار است. . هدف ازپژوهش حاضربررسی رابطه بین سرمایه مشتری با نوآوری سازمانی و مولفههای آن (نوآوری اداری، نوآوری فرایندی و نوآوری تولیدی) است. پژوهش از لحاظ هدف، کاربردی و از نظر روش، توصیفی و به شیوة همبستگی به انجام رسیده است. مدل مفهومی پژوهش با استفاده از مدل معادلات ساختاری و همبستگی پیرسون طراحی شد. جامعه آماری این پژوهش شامل 1800 نفر شاغل در شرکت متوسط مجتمع مس خاتون می باشد که 317 نفر از کارکنان، به صورت نمونه پژوهش، شامل مدیران، دستیاران کارشناسان و تکنسین های این مجتمع طی پژوهش مورد بررسی قرار گرفتند. برای جمعآوری دادههای مربوط به منابع فکری، از پرسشنامه سرمایه مشتری بونتیس و برای جمعآوری دادههای نوآوری سازمانی، از پرسشنامه محققساخته استفاده شد. پایایی با استفاده از ضریب آلفای کرونباخ به ترتیب 730/0 و 861/0 به دست آمد. برای تجزیه و تحلیل داده ها از روش همبستگی و AMOS استفاده شد. نتایج مطالعه همبستگی پیرسون نشان داد که بین سرمایه مشتری و نوآوری سازمانی رابطه مثبت و معناداری وجود دارد. همچنین نتایج پژوهش نشان داد که تمامی مؤلفههای سرمایه مشتری با نوآوری سازمانی رابطه مثبت دارند. سرمایه مشتری بیشترین تاثیر را بر نوآوری اداری با ضریب (948/0) و کمترین تاثیر را بر نوآوری تولیدی با ضریب (85/0)دارد. براساس یافتهها میتوان بیان کرد که اگر به مدیریت سرمایههای مشتری توجه شود، و آن را با شیوههای مختلف بهکار گیرند، گرایش به نوآوری در سازمان توسعه پیدا میکند. بر اساس این یافتهها میتوان نتیجه گرفت که در صورت توجه به مدیریت سرمایه مشتری، گرایش به نوآوری سازمانی توسعه مییابد. | ||
| کلیدواژهها | ||
| سرمایه مشتری؛ نوآوری اداری؛ نوآوری تولیدی؛ نوآوری سازمانی؛ نوآوری فرایندی | ||
| مراجع | ||
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