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تحلیل ارتباط دانشگاه و صنعت از دیدگاه بازاریابی رابطه مند با رویکرد معادلات ساختاری | ||
پژوهش های مدیریت عمومی | ||
مقاله 8، دوره 10، شماره 36، شهریور 1396، صفحه 181-210 اصل مقاله (1.24 MB) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22111/jmr.2017.3514 | ||
نویسندگان | ||
مهیم شیهکی* 1؛ لقمان منصوری2 | ||
1استادیار دانشکده مدیریت و اقتصاد، دانشگاه سیستان و بلوچستان | ||
2کارشناسی ارشد مدیریت کارآفرینی، دانشگاه سیستان بلوچستان | ||
چکیده | ||
امروزه در اقتصادهای دانشمحور، دانشگاه، صنعت و دولت بهعنوان سه رکن اساسی نظام ملی نوآوری شناخته شدهاند که هر کدام نقش و وظیفهای خاص بر عهده دارند، دانشگاه و صنعت با هم نقش مهمی در ایجاد و حفظ مزیتهای رقابتی دارند، ایجاد و برقراری ارتباط بین دانشگاه و نهادهای صنعتی باعث خلق ارزش برای ذینفعان میگردد. در این مطالعه با استفاده از نظریه «بازاریابی رابطهمند» ارتباط و همکاری میان شرکتها و نهادهای صنعتی مرتبط با دانشگاه سیستان و بلوچستان به منظور بررسی عوامل ایجاد ارتباط بین دانشگاه و سازمانهایی که در برنامههای کارآموزی فارغالتحصیلان همکاری دارند، مورد بررسی و تجزیهوتحلیل قرار گرفت، جامعه مورد مطالعه شرکتهایی هستند که با دانشگاه سیستان و بلوچستان همکاری داشتهاند، در این مجموعه تعداد 175 نفر از مدیران و معاونین و کارکنان بخشهای مرتبط شناسایی شدند، حجم نمونه با استفاده از فرمول کوکران 120 عضو برآورد شد، دادهها توسط پرسشنامه محقق ساخته گردآوری و به کمک تحلیل PLS مورد تجزیهوتحلیل قرار گرفت. درنهایت مدلی از معادلات ساختاری ایجاد و آزمایش شد و یافتههای پژوهش نشان داد که ارتباطات، اساس برقراری روابط است و تأثیر مثبتی بر میزان رضایت از رابطه، اعتماد و تعارضات کارکردی دارد همچنین مشخص گردید که اعتماد و تعهد، سطح همکاری شرکتها با دانشگاه را افزایش میدهند. | ||
کلیدواژهها | ||
بازاریابی رابطهمند؛ روابط دانشگاه-صنعت؛ نظام ملی نوآوری | ||
مراجع | ||
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