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تدوین و انتخاب استراتژی توسعه گردشگری منطقه ویژه اقتصادی میرجاوه بر اساس تحلیل SWOT و ماتریس برنامهریزی استراتژیک کمی (QSPM) | ||
پژوهش های مدیریت عمومی | ||
مقاله 5، دوره 11، شماره 40، شهریور 1397، صفحه 109-136 اصل مقاله (1.04 MB) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22111/jmr.2018.4296 | ||
نویسندگان | ||
حامد آرامش ![]() ![]() | ||
1استادیار دانشکده مدیریت و اقتصاد دانشگاه سیستان و بلوچستان، زاهدان.ایران | ||
2عضو هیات علمی گروه مدیریت دانشگاه پیام نور | ||
3دانشگاه آزاد واحد زاهدان،گروه مدیریت، زاهدان، ایران | ||
چکیده | ||
منطقه ویژه اقتصادی میرجاوه یک منطقه در حال رشد است که دارای جاذبههای طبیعی و خدادادی در درون، و جاذبههای طبیعی و تاریخی منحصر بفرد در اطراف خود بهخصوص در مناطق تمین و لادیز میباشد. این منطقه ویژه اقتصادی با قوتهای فراوان خواهد توانست از فرصتهای پیش روی خود بیشترین استفاده را ببرد. هدف پژوهش حاضر شناسایی نقاط قوت و ضعف و فرصتها و تهدیدهای پیش روی توسعه گردشگری منطقه ویژه اقتصادی میرجاوه و ارائه استراتژیهای مناسب و کارآمد میباشد. شناسایی و تحلیل نقاط قوت و ضعف و فرصتها و تهدیدها با استفاده از مدل SWOT انجام شده و برای انتخاب بهترین استراتژی جهت توسعه گردشگری، ماتریس برنامهریزی استراتژیک کمی (QSPM) بکار گرفته شده است. جهت تعیین وزنهای عوامل SWOT پرسشنامهای بر اساس مقیاس لیکرت بصورت 5 گزینهای طراحی و توسط 20 نفر از کارشناسان و خبرگان گردشگری در سطح استان سیستان و بلوچستان تکمیل شده است. نتایج تحقیق نشان میدهد استراتژیهای تهاجمی مناسبترین استراتژیها برای توسعه گردشگری منطقه ویژه اقتصادی میرجاوه میباشند. استراتژی SO1 با میانگین 571/2 با تأکید بر توسعه اکوتوریسم (گردشگری طبیعی) در مراکز دارای جاذبههای طبیعی بهعنوان بهترین استراتژی پیشنهاد شده است. | ||
کلیدواژهها | ||
استراتژی گردشگری؛ منطقه ویژه اقتصادی میرجاوه؛ مدلSWOT؛ ماتریس برنامهریزی استراتژیک QSPM | ||
مراجع | ||
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