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تأثیر شبکه های اجتماعی بر کارآفرینی دیجیتالی با نقش میانجی تشخیص فرصت (مطالعه ی شرکت های دانش بنیان مستقر در پارک علم و فناوری استان کرمان) | ||
پژوهش های مدیریت عمومی | ||
مقاله 12، دوره 11، شماره 41، آذر 1397، صفحه 287-312 اصل مقاله (816.05 K) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22111/jmr.2018.4460 | ||
نویسندگان | ||
عبدالمجید ایمانی* 1؛ اعظم حسینی فر2؛ فرحناز آهنگ3 | ||
1استادیار دانشگاه سیستان و بلوچستان | ||
2دانش آموخته کارشناسی ارشد مدیریت فناوری اطلاعات، دانشگاه سیستان و بلوچستان | ||
3دانشجوی دکتری مدیریت دولتی، دانشگاه سیستان و بلوچستان | ||
چکیده | ||
یکی از روندهای کسبوکار دیجیتالی استفاده از کسبوکارهای مبتنی بر شبکه است. شبکههای اجتماعی فرصتی را برای کارآفرینان بوجود میآورند تا بتوانند ایدههای بهتری را برای ایجاد یک کسبوکار دیجیتالی پیدا کنند. هدف این پژوهش بررسی تأثیر شبکههای اجتماعی بر کارآفرینی دیجیتالی با توجه به نقش میانجی متغیر تشخیص فرصت است. پژوهش از جنبه هدف کاربردی و از نظر روش، توصیفی – پیمایشی از نوع همبستگی است. جامعه آماری پژوهش مدیران و کارشناسان 35 شرکت دانشبنیان مستقر در پارک علم و فناوری استان کرمان است که در هر شرکت بسته به تعداد مدیران، کارشناسان و خبرگان موضوع، به دو یا سه نفر از آنان به روش نمونهگیری قضاوتی پرسشنامه داده شد. سپس با ترکیب پرسشنامههای گردآوری شده از هر شرکت، 35 پرسشنامه تجمیع شده حاصل گردید. دادهها با استفاده از نرم افزار SPSS و SMART PLS مورد تحلیل قرار گرفت. پایایی پرسشنامه از طریق آلفای کرونباخ و پایایی ترکیبی و روایی آن به روش روایی همگرا و واگرا تأیید شد. نتایج پژوهش نشان داد که شبکههای اجتماعی بر کارآفرینی دیجیتالی تأثیر مثبت و معناداری دارد. از میان ابعاد شبکههای اجتماعی، محتوای روابط اجتماعی (با ضریب شدت تأثیر 453/0)، شیوه انتقال اطلاعات (با ضریب شدت تأثیر 214/0) و منابع اجتماعی اطلاعات (با ضریب شدت تأثیر 182/0) بیشترین تأثیر را بر کارآفرینی دیجیتالی داشتند. در مورد تاثیر شبکههای اجتماعی بر تشخیص فرصت نیز یافتههای پژوهش نشان داد که از بین ابعاد شبکههای اجتماعی، محتوای روابط اجتماعی (با ضریب شدت تأثیر 339/0) بیشترین تأثیر را بر تشخیص فرصت داشته است. | ||
کلیدواژهها | ||
شبکههای اجتماعی؛ تشخیص فرصت؛ کارآفرینی دیجیتالی؛ شرکتهای دانشبنیان | ||
مراجع | ||
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