تعداد نشریات | 27 |
تعداد شمارهها | 558 |
تعداد مقالات | 5,772 |
تعداد مشاهده مقاله | 8,030,582 |
تعداد دریافت فایل اصل مقاله | 5,397,699 |
تاثیر مسئولیت اجتماعی بر شهرت سازمانی با توجه به نقش میانجی اعتماد اجتماعی (مورد مطالعه: شرکت مدیران خودرو-خودروسازی شهرستان بم) | ||
پژوهش های مدیریت عمومی | ||
مقاله 9، دوره 12، شماره 46، اسفند 1398، صفحه 227-254 اصل مقاله (1.5 MB) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22111/jmr.2020.31639.4787 | ||
نویسندگان | ||
سارا مسرت1؛ عبدالمجید ایمانی ![]() | ||
1کارشناسی ارشد دانشگاه سیستان و بلوچستان، دانشکده مدیریت و اقتصاد، زاهدان، ایران. | ||
2استادیار دانشگاه سیستان و بلوچستان، دانشکده مدیریت و اقتصاد، زاهدان، ایران. | ||
چکیده | ||
مسئولیت اجتماعی، عامل اساسی در بقای هر سازمان یا شرکتی است، که در سالهای اخیر نیز به آن توجه ویژهای شده است. بر این اساس، این تحقیق به بررسی تاثیر مسئولیت اجتماعی بر شهرت سازمانی با توجه به نقش میانجی اعتماد اجتماعی در شرکت مدیران خودرو - خودروسازی شهرستان بم - پرداخته است. پژوهش حاضر از جنبه هدف کاربردی و از نظر روش، توصیفی-پیمایشی از نوع همبستگی است. جامعه آماری تحقیق شامل 35 نفر از مدیران و کارکنان شرکت مدیران خودرو میباشند که به روش تصادفی و طبق جدول مورگان نمونه انتخابی شامل 32 نفر میباشد. جهت جمع آوری دادهها از پرسشنامه مسئولیت اجتماعی اقتباس شده از سرمد و همکاران (2011) و کارول (1999) و پرسشنامه شهرت سازمانی لوما-آهو (2008) و پرسشنامه اعتماد اجتماعی اقتباس شده از کفاشی (2010) و صفارینیا و شریف (2010) استفاده گردید. به منظور تجزیه و تحلیل دادهها از نرم افزارهایSpss24 وSmart Pls3 استفاده شد. پایایی پرسشنامه از طریق آلفای کرونباخ (به ترتیب، 860/0، 910/0، 843/0) و پایایی ترکیبی و روایی آن به روش روایی همگرا و واگرا تایید شد. نتایج حاصل از پژوهش نشان داد که مسئولیت اجتماعی بر شهرت سازمانی تاثیر مثبت و معناداری دارد. از میان ابعاد شهرت سازمانی، کارایی (با ضریب شدت تاثیر50/0) و احترام (با ضریب شدت تاثیر 44/0)، بیشترین تاثیرپذیری را از مسئولیت اجتماعی داشتهاند. در مورد تاثیر اعتماد اجتماعی بر شهرت سازمانی، یافتههای پژوهش نشان داد که از میان ابعاد شهرت سازمانی، احترام (با ضریب شدت تاثیر58/0) و خدمات (با ضریب شدت تاثیر 59/0) بیشترین تاثیرپذیری را از اعتماد اجتماعی داشتهاند. | ||
کلیدواژهها | ||
مسئولیت اجتماعی؛ شهرت سازمانی؛ اعتماد اجتماعی؛ شرکت مدیران خودرو | ||
مراجع | ||
1-Abdi, T. & Saremi, N. & Saedi, A. (2008). The Impact of Implementation of Social Security Promotion on People's Trust in Police in Central District of Karaj, Law Management Studies Quarterly, Volume 3, Number 3, pp. 281-261(In Persian).
2-Adams, C. & Zutshi, A. (2004)."Corporate social responsibility: Why business should act responsibly and be accountable". Australian Accounting Review, 14(3):PP. 31-40.
3-Agarwal, J. & Osiyevskyy, O. & Feldman, P. M. (2015). Corporate reputation measurement: Alternative factor structures, nomological validity, and organizational outcomes. Journal of Business Ethics, 130(2), 485-506.
4-Amir Khani, A. & Ahmadi, A. (2014). Organizational reputation and its impact on the behavioral characteristics of Sina Bank employees (In Persian).
5-Amiri, Kh. & Vakilzadeh Rouh Alamini, M. (2014). The Impact of Social Responsibility on Corporate Financial Performance, International Accounting Conference, Economics and Financial Management (In Persian).
6-Amirpour, M. (2007). Sociological Survey of the Social Confidence of Ethnic Groups on Government Social Policies, PhD Thesis in Sociology, Islamic Azad University (In Persian).
7-Arikan, E. & Kantur, D. Maden, C. Telci, E.E. (2016). Investigating the mediating role of corporate reputation on the relationship between corporate social responsibility and multiple stakeholder outcomes, Quality & Quantity, January 2016, 50(1) pp129-149.
8-Barthorpe, S. (2010). Implementing corporate social responsibility in the UK construction industry. Property management, 28(2), 4-17.
9-Beiginia, A. & Esfandiari Solokloo, M. & Soleimani Bashli, A. (2009). "The Role of Corporate Social Responsibility in Sustainable Development", 7th International Management Conference, December 28-30, Ariana Industrial Research Group, Tehran (In Persian).
10-Bowen, H. (1953). Social responsibility of the businessman, New York: Harper & Row.
11-Bromley, D.B. (1993). Reputation,"image and impression management", Landon, Wiley.
12-Caliskan, E. & Icke, B. & Ayturk, Y. (2011). Corporate reputation and financial performance: evidence from Turkey. Research Journal of Internat ional Studies, 18, pp. 61-72.
13-Carpenter, D. P. & Krause, G. A. (2011). Reputation and Public Administration. Public Administration Review, 72(1), 26–32.
14-Carroll, A. B. (1999). "Corporate Social Responsibility: Evolution of Definitional Construct". Business and Society, 38(3) PP.268–295.
15-Chalabi, M. (1996). Sociology of Order, Tehran, Ney Publishing (In Persian).
16-Chi-Shiun Lai, & Jen Chiu, C. Fag Yang, D. (2011).The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation, Journal of Business Ethics, 95:pp. 457-469.
17-Colemen, J. (1990). foundation of social theory, Maddschusetts: press oh Harrard University.
18-Davis, K. (1960). "Can Business Afford to Ignore Corporate Social Responsibilities? " California Management Review, 2:PP.70–76.
19-Dimosthenis T. M. & Apostolos D. Z. (2014). "The Effects in the Structure of an Organization through the Implementation of Policies from Corporate Social Responsibility (CSR)", Procedia - Social and Behavioral Sciences. 148, pp: 634 – 638.
20-Fombrun, C. J. & Foss, C. B. (2001). The reputation quotient, part 3: Five principles of reputation management.
21-Fombrun, C. J. & Van Riel, C. B. M. (2003). Fame & fortune: How successful companies build winning reputations, Upper Saddle River, NJ: Prentice Hall.
22-Garriga, E, Mele, D. (2004). "Corporate social responsibility theories: Mapping the territory". Journal of Business Ethics, 53(1-2):PP.51-71.
23-Ghafari, Gh. (2004). Social Trust in Iran, Tehran, Ministry of Culture and Islamic Guidance Publications (In Persian).
24-Giddens, A. (1999). Politics, Sociology and Social Theory, Translated by: Manouchehr Sabouri, Tehran, Ney Publishing (In Persian).
24-Giddens, A. (2008). Modernity and Individuality, Translated by: Nasser Mofeghian, Tehran, Ney Publishing (In Persian).
25-Grunig, J. E. & Hung, C. F. (2002). The effect of relationships on reputation and reputation onrelationships: A cognitive, behavioral study. Paper presentedat the thAnnual International, Interdisciplinary Public PRSA Educator’sAcademy 5Relations Research Conference, Miami, Florida.
26-Hadizadeh Moghaddam, A. & Amirkhani, T. & Abdolmaleki, M. (2016). Investigating the Impact of Organizational Reputation on Organizational Citizenship Behavior, Journal of Management Studies, Twenty-fifth Year, No. 81, pp. 1-24 (In Persian).
27-Haghighi Kafash, M. & Sehat, S. & Etna Ashari, M. & Farahmand Sabet, M. (2014). The Impact of Organizational Reputation on Customer Behavioral Intentions in Modern Economics Bank, Transformation Management Research Journal, Sixth Year, No.11 (In Persian).
28-HajZamani, M. (2007). The Process of Social Capital in the Perspective of Sustainable Development of Society, Proceedings of the Regional Conference on Social Capital, Challenges and Solutions, Research Deputy of Dehghan Azad University (In Persian).
29-Hashemi, Z. (2004). Police and Social Trust, Department of Social Studies, NAJA, Tehran (In Persian).
30-Hsu, K. T. (2012). The advertising effects of corporate social responsibility on corporate reputatation and brand equity: Evidence from the life insurance industry in Taiwan.Journal of business etheics, 109(2), 189-201.
31-Hui, Fu. Yaoqi, Li. Yanhong, Duan. (2014). Does employee-perceived reputation contribute to citizenship behavior? The mediating role of organizational commitment, International Journal of Contemporary Hospitality Management,26 (4),pp.593 – 609.
32-Inglehart, R. (1994). Cultural Transformation in Advanced Industrial Societies, Translated by Maryam Wether, Tehran, Desert Publications (In Persian).
33-Jeng, S. P. (2011). The Effect of Corporate Reputations on Customer Perceptions and Cross-Buying Intentions. The Service Industries Journal, 31 (6),pp. 851–862.
34-Johnson, D. (1993). reaching out: Intrprsonal effectiveness and self- actualization, Boston university press.
35-Kafashi, M. (2010). Investigating the Social and Cultural Factors Affecting the Social Confidence of Tehrani Citizens in Islamic Azad University, Social Research Quarterly, Vol. 8, No. 8 (In Persian).
36-Khalili, S. & Nouraei, T. & Sharifian, I. (2014). The Influence of Social Responsibility on Manufacturing Firms on Distribution Agent Loyalty, Applied Research in Sport Management, Volume 3, Number 10, pp. 101-114. (In Persian).
37-Kiyakjouri, S. & Afrasiabi, H. (2012). Study of Social Trust and Related Factors Among Students, Quarterly Journal of Economic and Development Sociology, Second Issue, pp. 143-165 (In Persian).
38-Lai, c. s, chiu, C. J. Yang, C.F. & Pai, Dc. (2010). The effects of social responsibilitiy on brand performance: The mediating effet of industrial brand equity and corporate reputation Journal of busininess ethics, 95(3), 457-469.
39-Lange, D. & Lee, P. M. & Dai, Y. (2011). Organizational Reputation: A Review. Journal of Management, 37(1), 153-184.
40-Lukman R, Innocent A. & Olakunle D. O. (2015). "Corporate Social Responsibility and Entrepreneurship (CSRE): antidotes to poverty, insecurity and underdevelopment in Nigeria", Social Responsibility Journal, 11(1), pp: 56 – 81.
41-Luoma-aho, V. (2008). Sector reputation and public organizations. International Journal of Public Sector Management, 21(5), 446-467.
42-Mohseni Tabrizi, A. & Moayedfar, S.& Golabi, F. (2011). A Study of Social Confidence with a Generational View of Society, Applied Sociology, Twenty-Second Year, No. 41, pp. 41-70 (In Persian).
43-Nasr Esfahani, A. & Faghani, F. (2012). Investigating the Relationship between Social Responsibility and Organizational Reputation under Study, Iran Khodro, First National Conference on Modern Management Sciences, Golestan Province (In Persian).
44-PiranNejad, A. (2007). Investigating the Relationship between E-Government and Public Trust, Master of Public Administration Thesis, University of Tehran (In Persian).
45-Pour Rashidi, R& . Jalali Jowarn, M. (2009). The Effects of Paying Attention to Social Responsibility on Organization, Management Journal, Vol. 20, No. 153 and 154 (In Persian).
46-Pourmohammadi, A. (1999). Trust in Television and its Affecting Factors, M.Sc Shahid Beheshti University (In Persian).
47-Rah Chamani, A. & Kavousi, K. (2015). The Impact of Organizational Social Responsibility and Consumer Confidence on Organizational Reputation,Shahid University Twenty-Second Year, No. 5(In Persian).
48-Riliang, Qu (2009). The impact of market orientation and corporate social responsibility on firm performance. Asia Pacific Journal of Marketing and Logistics; 21(4), 580-582.
49-Rindova, V. P. & Kotha, S. (2001). Accumulating reputation through strategic action flows: Lessons from Amazon. com and its competitors in Internet retailing, Unpublished paper, University of Maryland, College Park.
50-Roshan, A. & Hassanzadeh, J. (2013). The Impact of Social Responsibility on Quality and Consequences and Organizational Relationship, Journal of Organizational Behavior Studies, Volume 2, Number 3, pp. 109-136 (In Persian).
51-SafariNia, M. & Sharif, N. (2010). Social Confidence Questionnaire (In Persian).
52-Sarmad, Z. & Hejazi, E. & Bazargan, A. (2011). Research in Behavioral Sciences, Agah Publishing (In Persian).
53-Shakeel Niazi, M . & Imtiaz Haider, M. & Islam, T. & Ur Rehman, SH (2012). The Impact of Corporate Social Responsibility on Brand Equity’, European Journal of Social Sciences,vol. 34 NO 3. pp. 520-529.
53-Soltani, M. & Nejat, S. & Jafari, Kh. (2015). Investigating the Impact of Social Responsibility on Employees' Emotional Commitment to the Mediating Role of Organizational Culture, Quarterly Journal of Organizational Behavior, No. 15, pp. 145-171 (In Persian).
54-Sprinkle, G.b & Maines, L. A. (2010). "The benefits and costs of corporate social responsibility". Business Horizons 53. PP 445-453.
55-Sung, M. & Yang S-U. (2008). Student–university relationships and reputation: a study of the links between key factors fostering students' supportive behavioral intentions towards their university. Higher E duc; 57(6):787–811.
56-Tabarsa, Gh. & Rezaeian, A. & Azar, A. & Alikhani, H. (2011). Model Design and Design The Corporate Social Responsibility Mission. Quarterly Journal of Strategic Management Studies 8 (In Persian).
57-Tah Hus, k. (2011). The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity Evidence from the Life insurance in Taiwan (109), pp: 189-201.
58-Tingchi Liu, M. Anthony W. I. S., Guicheng C. R. L. & Brock, J. (2014). "The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference", Journal of Services Marketing, 28(3), pp: 181 –194.
59-Van de Velde, E. Vermeir, W. Corten, F. (2005). "Financial and accounting: Corporate social responsibility and financial performance". Corporate Governance, 5(3):PP.129-138.
60-Waddock, S. (2000). The multiple bottom lines of corporate citizenship, social investing, reputation, and responsibility and its, Business and Socity Review, 105(3), 323-345.
61-Zairi, M. & Peters, J. (2002). "The impact of social responsibility on business performance". Managereial Auditing Journal, Vol.17,No.4.
62-Zolfaghari, A. & Sepahvand, H. & Darikvand, Kh. & Imam Jomeh, F. (2012). Social Factors Influencing the Social Confidence of High School Teachers in Khorramabad, Social Science Quarterly, No. 60 (In Persian).
| ||
آمار تعداد مشاهده مقاله: 668 تعداد دریافت فایل اصل مقاله: 475 |