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ارزشگذاری اقتصادی جاذبه تاریخی گردشگری و تحلیل عوامل موثر بر آن با استفاده از روش لجستیک ترتیبی چندسطحی (مورد مطالعه: محله تاریخی جولان شهر همدان) | ||
اقتصاد باثبات | ||
دوره 4، شماره 2 - شماره پیاپی 11، تیر 1402، صفحه 76-111 اصل مقاله (1.81 M) | ||
نوع مقاله: پژوهشی | ||
شناسه دیجیتال (DOI): 10.22111/sedj.2023.45941.1356 | ||
نویسندگان | ||
سعید دهقان خاوری* 1؛ گلنوش جباری2؛ سید حسین میرجلیلی3 | ||
1استادیار، گروه اقتصاد، دانشکده علوم انسانی، دانشگاه میبد، میبد، ایران | ||
2دانشجوی دکتری گردشگری ،گروه گردشگری، دانشکده علوم انسانی، دانشگاه علم و هنر ، یزد ، ایران. | ||
3استاد، گروه اقتصاد، دانشکده اقتصاد، پژوهشگاه علوم انسانی و مطالعات فرهنگی، تهران، ایران | ||
چکیده | ||
حفظ و احیای محلههای تاریخی یکی از ضروریات توسعه گردشگری شهری بهعنوان میراث گران بهایی از گذشتگان و بخشی از هویت تاریخی جوامع بشری محسوب میشود، که منجر به نشاط و سرزندگی شهر در راستای توسعه گردشگری پایدار میگردد. لذا رویکرد گردشگری شهری محلههای تاریخی در جهت حفظ و احیاء بافت تاریخی و همچنین منافع اقتصادی و درآمدهای پایدار تأثیرگذار است. این مقاله به تعیین ارزش اقتصادی محله تاریخی جولان در شهر همدان میپردازد. روش پژوهش از نوع کاربردی بوده و بهصورت توصیفی- تحلیلی است. جامعه آماری پژوهش، گردشگران محله تاریخی جولان میباشد که بهصورت تصادفی از 347 نفر در قالب پرسشنامه، نظرسنجی شده است. همچنین با بهرهگیری از 4 الگو و روش لجستیک ترتیبی چند سطحی، عوامل و میزان اثرگذاری آنها بر انواع تمایلات پرداخت، محاسبه گردیده است. به دلیل وجود تمایل به پرداخت ها در سطوح مختلف، استفاده از این روش میتواند عوامل مؤثر را با دقت بالاتر اندازهگیری نماید. همچنین خطا در اطلاعات اظهارشده در صورت وجود، اثر کمتری بر خروجی مدل در این روش نسبت به رگرسیون معمولی دارد. نتایج نشاندهنده آن است تمایل بهیکبار پرداخت اظهارشده 40 هزار تومان و تمایل به پرداخت سالیانه و همچنین جهت حفاظت و نیز جلوگیری از نابودی آن بهصورت مالیات سرانه 24 هزار تومان است. همچنین علاقهمندی به تماشای محلههای تاریخی، تحصیلات و اشتغال بهعنوان مهمترین عوامل اثرگذار مشخصشده است. نتایج مدل مشروط یکبار پرداخت نیز نشان میدهد که تحصیلات، علاقهمندی و تعداد دفعات بازدید سالانه، عواملی هستند که بر تأیید یا رد درخواست پرداخت مرز تعیینشده (35000 تومان) تأثیرگذار هستند. | ||
کلیدواژهها | ||
ارزش گذاری اقتصادی مشروط؛ اقتصاد گردشگری؛ گردشگری شهری؛ لجستیک ترتیبی چندسطحی | ||
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آمار تعداد مشاهده مقاله: 435 تعداد دریافت فایل اصل مقاله: 417 |