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Rahimi, Hamid, Saberi, Azzizollah. (1404). Dark Patterns in the Digital Space: The Fine Line Between Psychologically Smart Persuasion and Unlawful Consumer Deception. نشریه علمی دانشگاه سیستان و بلوچستان, (), -. doi: 10.22111/ijop.2025.52281.1043
Hamid Rahimi; Azzizollah Saberi. "Dark Patterns in the Digital Space: The Fine Line Between Psychologically Smart Persuasion and Unlawful Consumer Deception". نشریه علمی دانشگاه سیستان و بلوچستان, , , 1404, -. doi: 10.22111/ijop.2025.52281.1043
Rahimi, Hamid, Saberi, Azzizollah. (1404). 'Dark Patterns in the Digital Space: The Fine Line Between Psychologically Smart Persuasion and Unlawful Consumer Deception', نشریه علمی دانشگاه سیستان و بلوچستان, (), pp. -. doi: 10.22111/ijop.2025.52281.1043
Rahimi, Hamid, Saberi, Azzizollah. Dark Patterns in the Digital Space: The Fine Line Between Psychologically Smart Persuasion and Unlawful Consumer Deception. نشریه علمی دانشگاه سیستان و بلوچستان, 1404; (): -. doi: 10.22111/ijop.2025.52281.1043

Dark Patterns in the Digital Space: The Fine Line Between Psychologically Smart Persuasion and Unlawful Consumer Deception

Iranian Journal of Organizational psychology
مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 27 مهر 1404
نوع مقاله: Original Article
شناسه دیجیتال (DOI): 10.22111/ijop.2025.52281.1043
نویسندگان
Hamid Rahimi* 1؛ Azzizollah Saberi2
1Visiting Lecturer
2Lecturer
چکیده
The contemporary digital landscape is replete with user interfaces meticulously designed to encourage specific user actions. However, the boundary between psychologically smart persuasion and manipulative deception, broadly termed "dark patterns," has become increasingly blurred. This article provides an in-depth examination of dark patterns from both the perspective of consumer psychology and law. We begin by analyzing how these patterns exploit cognitive biases and propose a novel classification based on their underlying psychological mechanisms. Subsequently, we explore the long-term psychological impacts of exposure to these patterns on consumers and public well-being. We then delineate the legal challenges inherent in distinguishing between legitimate persuasion and unlawful deception. The ethical and legal responsibilities of developers and companies are discussed, and "light patterns" frameworks are introduced as ethical alternatives. Finally, practical solutions (technological, educational, and regulatory) and the necessity for international collaboration to protect consumers from this phenomenon are presented. The aim of this research is to shed light on the hidden dimensions of dark patterns and to provide a foundation for more ethical design and regulation within the digital ecosystem.
کلیدواژه‌ها
Dark patterns؛ consumer psychology؛ digital law؛ online deception؛ design ethics؛ user interface؛ cognitive bias
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تعداد مشاهده مقاله: 193


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