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الگوی ساختاری تأثیر بانکداری الکترونیک بر افزایش توان رقابتی بانک ها(مطالعهی پنج بانک منتخب شهر تهران) | ||
پژوهش های مدیریت عمومی | ||
مقاله 6، دوره 11، شماره 39، خرداد 1397، صفحه 135-156 اصل مقاله (1.1 MB) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22111/jmr.2018.4014 | ||
نویسندگان | ||
سیدمحمدرضا حسینی پور1؛ محمدمهدی پرهیزگار ![]() | ||
1دانشجوی دکتری گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران | ||
2دانشیار گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران | ||
3استاد گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران | ||
4استادیار گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران | ||
چکیده | ||
هدف پژوهش حاضر طراحی الگوی ساختاری تأثیر بانکداری الکترونیک بر افزایش توان رقابتی بانکها است. روش شناسی پژوهش کمی و روش پژوهش از نظر هدف کاربردی و از نظر روشهای گردآوری دادهها توصیفی-پیمایشی است. جهت گردآوری دادهها از پرسشنامه استفاده شد. جامعهی آماری مدیران، معاونین و کارشناسان ادارات و بانکهای شهر تهران(پنج بانک خصوصی منتخب) بودهاند که 269 نفر از آنان در پژوهش شرکت کردهاند. جهت تجزیه و تحلیل دادهها از مدل معادلات ساختاری با نرمافزار لیزرل استفاده شده است. نتایج نشان دهندهی آن است که فرهنگ، امنیت ادراک شده، سهولت استفاده، اعتماد، کیفیت وبسایت، حفظ حریم خصوصی و نوآوری بر توان رقابتی بانکها تأثیر مثبت و معناداری دارند. اما تأثیر سرعت بر توان رقابتی بانکها معنادار شناخته نشده است. در مجموع نتایج این تحقیق، نقش بانکداری الکترونیکی را بر توان رقابتی بانکها مورد تأیید قرار می دهد. | ||
کلیدواژهها | ||
بانکداری الکترونیک؛ رقابت بانکها؛ توان رقابتی | ||
مراجع | ||
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